Grupeer is proud to announce the partnership by having a loan that is new money U Finance.

Grupeer is proud to announce the partnership by having a loan that is new money U Finance.

Grupeer is proud to announce the partnership by having a brand new loan originator- Cash-U Finance. The fundamental mission of Cash-U loans is always to assist anybody, that has starred in a challenging financial predicament alone. Mixing technology that is together new latest styles in cyber-security and high tech device learning algorithms, Cash-U Finance brings readily available microloans to anybody across Russia.

Cash-U is really a reasonably young business- it absolutely was established in might 2017, but began operations in September 2018. The brand-name Cash-U perhaps maybe maybe maybe not inadvertently is consonant aided by the cashew pea pea pea nuts. Within the Russian language there clearly was an idiom “cracking nuts”, which will be a synonym to your English idiom “like a bit of cake” and means one thing quite simple and fast. This brand aims to inform the tale of how a loans of Cash-U are easy to get at in a period that is short of.

The founders’ goal would be to result in the loan that is personal very technical and customer-friendly. They usually have leveraged their experience with micro-financial companies from a single part and also the internet marketing experience on one other part. This blend that is perfect producing the high-tech customer home loan company- Cash-U Finance. Presently, 73 very skilled specialists are used in the organization.

In today’s economic system working individuals, every once in awhile run into the problem, if you have no money kept after the income at the conclusion associated with thirty days. In a few urgent circumstances perhaps not, everyone else can ask buddies to borrow cash. More over, in the event that individual has delayed re re payment for almost any bill, the credit score gets spoilt and these consumers are undesired by banks. Therefore, right right here the available pay day loans can be bought in.

Business structure

The lifecycle for the loan is composed of 5 phases. The customer registers on the website and link the payment solution to his or her account in the beginning. The document is checked for authenticity at this stage. Next, could be the scoring procedure. The quick questionnaire, that is needed by snap this site the regulator permits running all the way through Big Data information warehouses (around 30). Roughly 10,000 parameters are analyzed within 20 moments and tend to be going right on through the company’s scoring model. The fraudulence detector can also be working at this time.

The next to 5th phases are getting the cash into the client’s bank card, having to pay it right right straight straight back and in unfavorable situation business collection agencies. To make your debt collection procedure because efficient as you can, four collection stages were created with regards to the quantity of times of the missed payment. This type of tailored method of business collection agencies makes Cash-U Finance a frontrunner in this industry- your debt collection price is greater than the industry average.

The proprietary scoring model for the business additionally enables making smart choices when it comes to lending cash. This can be all feasible because of device learning algorithms, use of big databases and information that is alternative. The scoring approval that is model’s for new consumers is 20% and 70% for going back clients.


A very technical online strategy enables attracting a good brand new market. More over, customer commitment is impressive- more than 80% of consumers are using the loan over and over over over repeatedly. Presently, Cash-U Finance has 15,000 coming back customers. Another key to success is really a wide array of items, this enables offering extra items to clients.

In Russia, there was demand that is incredible pay day loans, so it’s crucial that you focus on your target clients. Cash-U Finance is designed to serve clients between 25-55 years of age having an income that is average of RUB (Eur280-430) and require the loan as a result of some unanticipated occasions. The typical clients appropriate now are either women or men, between 25-40 yrs old with greater education and surviving in towns with a populace above 15,000 individuals, working and an income as much as Eur570. The attention price is in line with all the legislation and rivals’ rates. The loan that is average Eur90 for first-time customers and merely over Eur130 for the going back customers. The present loan profile is about Eur750,000 additionally the income for 2019 is much significantly more than Eur4 million.


The owners of the organization have begun be effective within the loan that is payday a very long time ago and also have witnessed the marketplace with no legislation. Recently a complete great deal of modifications had been implemented and also the legislation got tough. Numerous players have gone the marketplace due to that, but Cash-U Finance contrary got well informed into the regulated environment. This means the investors have actually just the right mindset to produce a solid item.

The investors think that the legislation enables micro-financial companies to contend with conventional banks and provide more advanced items as time goes by. Another aim for the ongoing business is always to develop various other areas- in Asia. We wish by using the aid of funding Cash-U Finance will raise on Grupeer platform, these objectives are simpler to achieve! Welcome, Cash-U Finance!

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